The purpose of branding is to create a distinct and lasting impression of a company. Effective branding creates a unique, persistent identity that people associate with quality, origin, personality and preference. Yet building a brand can require considerable investment and time. Corporate apparel offers a cost-effective branding option. Adopting corporate apparel has both internal and external benefits for a company.
We all recognize the importance of corporate branding and apparel. We believe Black Dog Apparel brings a unique touch to workwear solutions. What we create is a unique personal experience to design a smart, stylish and premium, yet super comfortable, easy to wear, and long lasting apparel. Your team will love wearing Black Dog Apparel gear and appreciate the fact that your company has chosen natural and sustainably created garments.
One of the most significant advantages of corporate apparel is that it helps to build a distinct corporate culture among employees. Beyond simply making it easier for employees to choose an outfit in the morning, corporate apparel fosters identification with the company’s values and mission.
- Corporate apparel establishes an automatic dress code that is both professional and comfortable. Because employees see corporate apparel as a more casual wardrobe option, they generally report higher satisfaction and morale after a switch to corporate apparel.
- Since all employees wear the same thing, the distinction between management and subordinates is blurred. Removing this barrier promotes communication and cooperation among employees.
- Employees who wear corporate apparel generally identify more strongly with their company’s values, mission, and goals. They also feel more accountable for upholding those principles, and are more likely to strive to represent the company well. This dedication often results in definitively better customer service.